GECs
The Epic Channel introduces Illusion videos for Facebook and Twitter
MUMBAI: With the vision of strengthening their innovative digital content, the Epic Channel has launched an ‘llusion’ video feature on their Facebook and Twitter accounts.
In fact, Epic is one of the first broadcasters to launch such a feature with their recent show, Khwaabon Ka Safar with Mahesh Bhatt.
TV networks are increasingly using social media as an extended platform to capture content, encourage opinions and connect with their viewers. The Epic channel uses digital innovations to extend the experience of their shows with features like this. The channel created a series of digital activities beginning with the Epic at 10 campaigns across their social media assets to drive tune-ins for the show at 10 pm.
The #EPICat10hashtag trended nationally during the campaign. The channel also pioneered one of the first Twitter alarm for India and planned a tie-up with QuizUp, a real-time trivia game. It is the only Indian brand to have its collection on the app. On Quizup, users compete against another over an interest led topic.
The Epic channel MD Mahesh Samat said, “Innovation is the crux of our channel. The digital age has proved that content has to be platform agnostic and by creating these Illusion videos, we hope to move one step closer to our viewers. There’s quite a few more innovations lined up so keep watching our social media pages.”
The Epic channel has successfully embarked its one year journey, introducing path-breaking innovations to keep the audience engaged. The channel offers a diverse variety of shows which are rooted with brilliant and captivating stories from Indian history.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
