Music and Youth
‘Kolaveri Di’ becomes 1st Indian video to touch 100 m views on YouTube
MUMBAI: Kolaveri Di, the song from the movie 3 has become the first Indian video to cross 100 million views on YouTube on 2 December, 2015.
The song was released by Sony Music India on 16 November, 2011 and has been sung by Dhanush.
The song went viral with over a million YouTube views on its release and has attracted many people because of its simplicity, originality and colloquial lyrics, which the viewers could easily relate to.
The video is made in an unplugged recording by the Sony Music team and was also promoted on social media channels. The song has attracted all categories of people and has reached into all corners of the globe.
The movie 3 stars Dhanush and Shruti Haasan in the lead.
