iWorld
Turner launches Oh!K in Hong Kong with PCCW
MUMBAI: Turner has joined hands with PCCW to launch a new 24 hour linear channel, Oh!K in Hong Kong on now TV.
The channel will be available from 12 January, 2016 and will air a slew of Korean entertainment, premium drama series as well as variety and music programming across a number of platforms.
Additionally, MBC shows will also be available through now TV’s SVOD service, Oh!K On Demand, as well as via PCCW’s newly-launched OTT service Viu. Another part of the Turner-PCCW agreement is the delivery of MBC shows on now TV’s upcoming free-to-air channel, launching in April 2016.
Oh!K will be part of now TV’s Asia Entertainment Package, and available with English and Traditional Chinese subtitles and Korean audio.
Turner Southeast Asia managing director and senior vice president Phil Nelson said, “This is an outstanding multi-platform partnership. In its short history, Oh!K has grown significantly with the addition of Hong Kong to our distribution roadmap. Likewise, our content partnership with MBC has allowed new audiences – across all platforms – exposure to a truly impressive and exclusive line-up of Korean content.”
The current MBC shows available include Glamorous Temptation and Sweet Mob Family, and Korean variety show Infinite Challenge, which will be aired in the same week as its original telecast. In January, Hong Kong viewers will be treated to She Was Pretty.
MBC director of global business Hyuk Jae Choi added, “This announcement is great news for fans of our content in Hong Kong. We know that they crave MBC dramas and variety shows in both Chinese and English, as soon as possible after their original Korean broadcast, and on platforms beyond just the TV screen. Through Turner, PCCW and MBC, this has become a reality.”
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
