MAM
WPP’s Kantar Health acquires consulting company in Czech Republic
MUMBAI: WPP’s Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic.
Founded in 2006 and based in Prague, with offices in Slovakia and Hungary, CEEOR is a research and consulting organisation specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries in Europe and beyond. It has a market-leading reputation as a customer-oriented and technology-focused market intelligence provider. CEEOR’s core business is centered on commercial effectiveness activities, electronic data collection, and real-world research studies, including epidemiology and health outcomes.
Through this acquisition, Kantar Health will further strengthen its capabilities in the commercial effectiveness field, helping clients to better optimise decisions in marketing and sales, investments, timing and targeting.
CEEOR’s consolidated revenues for the year ended 31 December, 2014 were €1.6 million, with gross assets of €0.7 million as at the same date.
In Central and Eastern Europe the Group (including associates) generates revenues of almost $600 million and employs over 6,000 people. In the Czech Republic, the Group (including associates) generates revenues of almost $100 million and employs around 1,000 people.
Kantar generates revenues of almost $5 billion (including associates) and employs over 34,000 people.
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
