Brands
Hotstar to live stream Chennai Open 2016
MUMBAI: As many as 24 sponsors and partners have associated with the Aircel Chennai Open 2016, which will mark the 20th year of South Asia’s only and India’s premier ATP tournament in the tennis capital of India.
The bevy of sponsors and partners include new associations and existing partnerships led by Aircel, the title sponsor for the tournament, and supported by a consortium of sponsors in the Platinum, Gold and Silver category, headed by the Government of Tamil Nadu.
While existing Platinum sponsors including the Indian Bank, United India Insurance and Murugappa Group continue to show strong support, the event has attracted top-notch brands in Hero Cycles as the Gold Sponsor, and the Shriram Group as the Silver Sponsor in new signings for the 20th year of the event in Chennai.
The event is backed strong marketing and promotional support and will be aired live on Star Sports 4 and Star Sports HD4, with live streaming on Hotstar and starsports.com, all of which combined cater to the millennial generation. In addition, the print and radio promotions on The Hindu, Sportstar, Chennai Live and Radio City will add value to the event’s sponsors and partners.
IMG Reliance COO Ashu Jindal said, “We are extremely pleased and proud to announce the huge line-up of our valuable sponsors and partners for the Aircel Chennai Open 2016, which is a historic event as it marks the 20th year of the tournament in this city. We are overwhelmed with the response from the wide range of brands from multiple industry verticals that have been attracted to the tournament. We welcome these companies on board for this special occasion. The continuing participation of our sponsors, and the addition of new ones highlight the value that this long-running event delivers to its stakeholders. We look for to a grand edition of the Aircel Chennai Open in the New Year.”
International brands such as FedEx and Emirates, who are ATP partners, are utilising their association with Aircel Chennai Open to leverage the value they derive from the tournament to further establish their brand in India.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
