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#NetflixEverywhere: India launch amongst 130 countries; subscription priced at Rs 500-800

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#NetflixEverywhere: India launch amongst 130 countries; subscription priced at Rs 500-800

 
MUMBAI: After months of speculation, over the top (OTT) player Netflix has finally made its big bang launch in India simultaneously with another 129 countries.
 
In a rapidly crowding Indian OTT space, Netflix will be offering subscribers three monthly subscription plan options. 
 
The Basic plan is priced at Rs 500, the Standard at Rs 650, whereas the Premium plan is priced at Rs 800. The different subscription plans offer viewers the choice of viewing the content in different formats including HD as well Ultra HD and on multiple screens and devices. What’s more, the first month’s subscription is being offered for free to subscribers.
 
It may be recalled that the Singtel, Sony Pictures Television and Warner Bros’ JV OTT venture HOOQ, which launched in India last year priced its monthly subscription at Rs 199. On the other hand, ErosNow is planning to adopt the quasi-premium two-tiered subscription service priced at Rs 50 and Rs 100 per month in India. Moreover, with most other players offering content for free on their platforms, Netflix’s entry level subscription might come across as slightly steep, especially for the Indian audience, who is used to watching content for free.
 

Netflix will offer drama, action, comedy, documentaries and TV shows personalised for viewers. The OTT player will keep adding new movies and TV shows all the time and will also provide options for subtitles or dubbing.

The much anticipated big announcement was made by Netflix CEO Reed Hastings at the ongoing Consumer Electronics Show (CES) in Las Vegas.
 
Apart from India some of the other countries where the service was launched are: Vietnam, Saudi Arabia, Singapore, Turkey and Indonesia amongst others. However, a major market that was missing was China.
 
With Netflix’s entry into the Indian market, it’s game on as existing OTT players like Hotstar, Sony Liv, ErosNow, DittoTV, Spuul and HOOQ gear up to face the competition.
 
How 2016 will shape up for the OTT players, only time will tell but one thing’s for sure, the ones with the correct content, marketing and revenue generating strategies as well as with deep pockets will survive in the long haul.
 
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iWorld

Prime Video unveils biggest India originals slate yet

Nearly 55 titles across languages signal deeper push into films, series

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MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.

The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.

Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.

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Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.

Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.

The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.

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On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.

According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.

Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.

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In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.

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