iWorld
Netflix acquires first Indian documentary
MUMBAI: Over the top (OTT) service provider, Netflix, made a big bang launch across the world and in India on 7 January, has picked up its first documentary film from India.
Titled What’s Love Got To Do With It?, the documentary is directed by Rohena Gera.
The film is available on its Indian site as well as in four other territories including US, Canada, UK, Australia and New Zealand.
What’s Love Got To Do With It? is a fun, moving documentary, which explores why urban individuals often choose arranged marriages over love.
On seeing the film, filmmaker Ashutosh Gowariker said, “What’s Love Got To Do With It? is the first fun documentary that I’ve seen. It addresses our national preoccupation of arranged marriages with humour. It’s not only funny, but also insightful, while being entertaining, and hence I like to call it… a FunDoc!”
Gera added, “I am delighted and honoured that Netflix has chosen What’s Love Got To Do With It? I feel that this signifies the democratisation of cinema in many ways. If a tiny-budget film like mine can be on a platform side by side with big Bollywood films, independent gems and grand classics I feel there is a lot to look forward to for filmmakers and audiences alike!”
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
