MAM
Josy Paul joins New York Festivals 2016 as jury
MUMBAI : New York Festivals International Advertising Awards announced the second round of prominent creatives appointed to the 2016 Executive Jury. For the sixth year, New York Festivals will assemble 30+ of the world’s most awarded chief creative officers and executive creative directors to judge this year’s entries across all mediums and select the World’s Best Advertising winners.
“New York Festival’s Executive Jury of celebrated creative leaders mirrors the diverse range of creative talent prevalent in the advertising industry today,” President of New York Festivals said Michael O’Rourke. “NYF is thrilled to provide our entrant’s with this esteemed jury of internationally recognized thought-leaders.”
BBDO India chairman and CCO Josy Paul has been announced as part of the second round of the 2016 New York Festivals Executive Jury.
Other judges include First Kiss Korea, CCO Steve Keum; Officer, McCann Erickson Romania Chief Innovation Officer, Nir Refuah; Dentsu Inc. Japan, Head of Digital Creative/Executive Creative Director, Yasuharu Sasaki; and Y&R New York CCO Leslie Sims.
The 2016 Executive Jury panel will gather together May 13-17th in New York City for five rounds of judging across all mediums and select 2016’s Finalists, First Prize, Second Prize, Third Prize, Grand Award winners, and Best of Show.
The 2016 New York Show? creative panel sessions and networking events will take place on Thursday, May 19 at the NYIT Auditorium, 1871 Broadway, between 61st & 62nd Street. The New York Show gala will be held that evening in the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, with a cocktail party in the Ertegun Atrium and the awards ceremony immediately following in the Rose Theater. A celebratory after-party will follow to toast the 2016 award-winners.
The 2016 competition final deadline is February 15th.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
