Brands
Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia
MUMBAI: Smartphone brand Oppo has rung in the year 2016 by roping in Hrithik Roshan and Sonam Kapoor as its South Asia region brand ambassadors.
The actors have been a part of the brand’s India journey since 2014.
Oppo vice president and international mobile business managing director Sky Li said, “As Oppo celebrates its second year anniversary in India, it gives me immense pleasure to announce Hrithik and Sonam as Oppo brand ambassadors. Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter. We encourage consumers to be experts in photography and be trend setters like our brand ambassadors who have influenced us with their astounding pictures.”
Roshan said, “I have always loved the stylish and technologically superior Oppo phones and have many cherished memories clicked with my first Oppo N1 smartphone with rotating camera. I am proud of the brand’s growth in India and am very excited to be a part of yet another successful innings of the brand in India in 2016.”
Kapoor added, “My association with Oppo echoes my belief in the brand’s philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth. I am pleased to be associated with Oppo, which caters to the consumers with exceptional products.”
It may be recalled that Oppo is the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for four years from 2016 – 2019. Apart from this, the brand has also inked a three-year partnership with FC Barcelona as global partner as well as with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
