Brands
Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia
MUMBAI: Smartphone brand Oppo has rung in the year 2016 by roping in Hrithik Roshan and Sonam Kapoor as its South Asia region brand ambassadors.
The actors have been a part of the brand’s India journey since 2014.
Oppo vice president and international mobile business managing director Sky Li said, “As Oppo celebrates its second year anniversary in India, it gives me immense pleasure to announce Hrithik and Sonam as Oppo brand ambassadors. Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter. We encourage consumers to be experts in photography and be trend setters like our brand ambassadors who have influenced us with their astounding pictures.”
Roshan said, “I have always loved the stylish and technologically superior Oppo phones and have many cherished memories clicked with my first Oppo N1 smartphone with rotating camera. I am proud of the brand’s growth in India and am very excited to be a part of yet another successful innings of the brand in India in 2016.”
Kapoor added, “My association with Oppo echoes my belief in the brand’s philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth. I am pleased to be associated with Oppo, which caters to the consumers with exceptional products.”
It may be recalled that Oppo is the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for four years from 2016 – 2019. Apart from this, the brand has also inked a three-year partnership with FC Barcelona as global partner as well as with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
