iWorld
Singapore’s Singtel inks exclusive deal with Netflix
MUMBAI: Singapore’s Singtel has struck an exclusive tie-up with Netflix to give customers promotional offers to access TV shows and movies on the streaming service.
Singtel customers stand to get up to nine months’ worth of complimentary Netflix subscriptions if they re-contract or sign up for Singtel’s mobile plan and/or Fibre Entertainment Bundle+ from 22 January to 22 July, 2016.
The tie-up also gives customers the convenience of watching Netflix through Singtel TV set-top boxes from April. Singtel can now plug into Netflix’s Open Connect programme, their global content delivery network.
Singtel CEO – consumer Singapore Yuen Kuan Moon said, “We are delighted to team up with Netflix to offer their top class content on our top class network. Our customers’ entertainment consumption habits are changing. They want more freedom and flexibility in the way they consume content. This partnership with Netflix offers them just that and strengthens our content proposition by complementing our diverse suite of home entertainment offerings.”
“Our focus is to deliver quality content that our customers can access on any connected device at any time using our high-speed fixed and mobile networks. This OTT partnership with Netflix is the first of more to come and Singtel customers can expect even more interesting content in the months ahead,” he added.
Netflix global head of business development Bill Holmes added, “We are thrilled to partner with Singtel to deliver a seamless Netflix experience across their extensive network in Singapore. As a Netflix Open Connect partner and the exclusive promotional launch partner, Netflix and Singtel are working together to deliver our diverse library of TV shows and movies and an unparalleled streaming experience through Singtel products.”
Singtel customers can experience Netflix on mobile, tablet and computer. From April, they can also access Netflix on Singtel TV set-top boxes and customers can pay for their Netflix subscriptions directly through their Singtel billing. Netflix subscriptions offered in Singapore are priced according to Netflix’s prevailing pricing plans.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
