iWorld
Lookup launches merchant app Lookup Biz
MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.
With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.
It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.
Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
