iWorld
Lookup launches merchant app Lookup Biz
MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.
With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.
It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.
Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
