iWorld
YouTube FanFest returns to India for the third year
MUMBAI: the YouTube FanFest , an exclusive live show and festival bringing together established and emerging YouTube stars from India and around the world with fans, is all set to take centre-stage on 18 March in Mumbai.
YouTube and Branded Ltd said the event, at Dome@NSCI SVP Stadium in Mumbai, is being held in India for the third time.
Over 5,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations, and up-and-coming talent performing live on stage.
This year’s show features a dynamic mix of music, comedy, dance, fashion and much more, all together on one stage and adorning the red carpet pre-show. The stellar line-up for the YouTube FanFest Mumbai encore features over 35 widely popular YouTubers from around the world, including Lilly Singh aka IISuperwomanII, Connor Franta, All India Bakchod, SANAM, Kanan Gill & Biswa Kalyan Rath, East India Comedy, Bryden-Parth Music, Abish Mathew, Kaushal, Kenneth Sebastian, Kurt Hugo Schneider, and many more.
YouTube Asia-Pacific director of content and operations Gautam Anand said: “Over the last few years, we have seen Indian YouTube creators capture the imagination of youth and win fans around the world. We are delighted to host YouTube FanFest again in India to celebrate this new generation of YouTube stars and welcome some of our most popular global YouTube stars back to India.”
“This FanFest in Mumbai is going to see the biggest line up of YouTube stars we have ever had and they are all excited to be in India. More stars, more fun and more screaming fans in one of YouTube’s largest Asian fan bases,” said Branded CEO Jasper Donat.
“I am pumped that I am coming back to Mumbai for the third YouTube FanFest – the fans are some of the best in the world and I’m excited to perform for them again!”, added Kurt Hugo Schneider.
“This will be my first participation in the YouTube FanFest in India and I am beyond excited. If the energy is the same as the other FanFests, it’s going to be an amazing evening,” Connor Franta enthused.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
