iWorld
Balaji Telefilms completes fund raise of Rs 150.08 crore for Alt Digital Media
MUMBAI: Balaji Telefilms Limited (Balaji Telefilms) has completed the fund raising exercise of Rs. 150.08 crore for its digital venture ALT Digital Media. 1,07,20,000 equity shares representing 14.1 per cent of the equity share capital of the company, each having face value of Rs. 2 each, have been issued and allotted on preferential basis at a price of Rs. 140 each for a total consideration of Rs. 150.08 crore The shares were issued to Atyant Capital India Fund – I, Vanderbilt University, GHILTP Ltd., GHIHSP Ltd. and GHIERP Ltd.
The equity shares will be locked-in for a period of one year from the date of trading approval.
The proceeds of the issue will be used to catapult the launch and growth of ALT Digital Media Entertainment Limited (ALT Digital Media), Balaji Telefilm’s foray into the B2C digital content business segment touted as the next growth driver for the Company. The board of directors of the company has approved investment of Rs. 150 crore in ALT Digital Media ALT Digital Media will create its own highly differentiated, original digital content platform for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations.
Commenting on the completion of the fund raise, Balaji Telefilms group CEO Sameer Nair, said, “We are delighted to have completed this fund raising to support our growth aspirations through ALT Digital Media.
We are now on a fast track mode to roll out the ALT Digital OTT platform which is set to redefine the entertainment viewing experience of Indian in India and across the globe.”
The transaction was facilitated by Axis Capital Limited, being the sole investment banker and advisor for the fund raise.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
