iWorld
Gupshup announces launch of bot builder platform gupshup.io in India
MUMBAI: Gupshup, the world’s leading messaging platform trusted by developers in more than 30,000 businesses, has announced the launch of its new bot builder platform, gupshup.io, poised to lead a new wave of bot revolution in India. The Gupshup.io platform consists of omni-channel messaging APIs and bot builder tools. The omni-channel APIs enable connectivity to almost every messaging channel including SMS, Facebook Messenger, Slack, Telegram, Teamchat etc, with more to be added soon. The bot builder tools support the entire bot lifecycle including development, testing, deployment, hosting, publishing, monitoring, tracking, search and discovery of bots.
With messaging apps recently opening up APIs for businesses to build bots, we’re now on the verge of a once-in-a-decade paradigm shift in the tech industry. After desktop and clients in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and bots are emerging as the next wave of tech revolution. Virtually everything that we do today on websites or apps will soon be done through bots. Bots will enable shopping, ordering food, banking, trading and most other activities through your favourite messaging app.
“Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them”, said Gupshup founder and CEO Beerud Sheth. He further added, “Every business and brand will have to develop a bot strategy quickly. Gupshup.io offers the most advanced tools globally for developers preparing to meet the explosive demand for messaging bots and services.”
Gupshup used its extensive experience with the bot building process to automate common tasks performed by every bot developer. The Gupshup platform enables a developer to build, test and deploy a bot across multiple channels in minutes. The bot is automatically hosted with a one-click deploy process. Post-launch monitoring and tracking of bots has also been automated. An omni-channel bot store enables the search and discovery of bots, helping developers to promote their bots. Instead of using a patchwork of tools, the Gupshup platform offers an end-to-end integrated platform for developers that frees them up to focus on their specific workflows.
Gupshup continues to operate its smart-messaging app Teamchat, which pioneered the concept of smart messages i.e. structured fields within chat messages. Teamchat was the earliest and most bot-friendly messaging app, currently being used by over 2,000 businesses, including companies like HDFC, ICICI, Biostadt, Meru Cabs, PNB Metlife and others. Bots built on Teamchat continue to support enterprise use-cases such as CRM, HR and ERP.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
