Brands
Yes Bank initiates Facebook at work for its employees
MUMBAI: Yes Bank, India’s 5 largest private sector Bank has partnered with Facebook at Work to roll out the platform to all its 15,000+ employees. Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces. It is easy-to-use, secure and available on desktop and mobile devices. Facebook at Work has a look and feel similar to that of Facebook and therefore making it easier for Yes Bank’s employees to leverage the features to increase productivity and communication among multiple teams. Yes Bank is the First Bank in India to implement Facebook at Work for its employees.
Yes Bank MD and CEO Rana Kapoor said, “Yes Bank has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every Yes Banker to visualize, strategize and actualize in a collaborative environment.”
Yes Bank will be using the Facebook at Work solution to improve the communication flow within the organization thereby helping to increase the agility in business-critical decision making as well as strengthening the working relationships and engagement across multiple teams in the Bank.
In line with its Design Driven organizational structure, Yes Bank has always placed immense emphasis on strong ‘Internal Communication’ and Facebook at Work provides a simple and innovative way to increase productivity, foster employee engagement and enable all employees within the Bank to be focussed on
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
