Brands
Yes Bank initiates Facebook at work for its employees
MUMBAI: Yes Bank, India’s 5 largest private sector Bank has partnered with Facebook at Work to roll out the platform to all its 15,000+ employees. Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces. It is easy-to-use, secure and available on desktop and mobile devices. Facebook at Work has a look and feel similar to that of Facebook and therefore making it easier for Yes Bank’s employees to leverage the features to increase productivity and communication among multiple teams. Yes Bank is the First Bank in India to implement Facebook at Work for its employees.
Yes Bank MD and CEO Rana Kapoor said, “Yes Bank has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every Yes Banker to visualize, strategize and actualize in a collaborative environment.”
Yes Bank will be using the Facebook at Work solution to improve the communication flow within the organization thereby helping to increase the agility in business-critical decision making as well as strengthening the working relationships and engagement across multiple teams in the Bank.
In line with its Design Driven organizational structure, Yes Bank has always placed immense emphasis on strong ‘Internal Communication’ and Facebook at Work provides a simple and innovative way to increase productivity, foster employee engagement and enable all employees within the Bank to be focussed on
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
