Brands
Shahrukh Khan launches digital interface, D’Assist by D’Decor
MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.
D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.
Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”
Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”
D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
