Ad Campaigns
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard
MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.
Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.
The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”
The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.
Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.
Here is the list in full:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
