iWorld
A.I.SHA | My Virtual Girlfriend to be dubbed in Tamil; S2 on cards
MUMBAI: Following the successful run of the season 1 of A.I.SHA | My Virtual Girlfriend, Arre plans to release its Tamil version. With this category, it intends to reach out to a wider audience.
This version is presented by Gillette Flexball in association with Palo Alto Networks, Indo Nissin Foods and Dell.
In addition, the show is also syndicated to the digital platform of one of France’s television networks, TF1 Xtra, apart from various Indian digital platforms such as Sony LIV, Yupp TV, Vodafone Play, etc.
“The southern regional markets are growing markets from a mobile internet consumption and advertiser interest point of view. They’re also interesting future forays for Arré considering that digital media in these markets is more secular as compared to broadcasting and cable and there isn’t enough original content available currently. A.I.SHA, our first show, is possibly the best show to begin our regional foray with, given its universal appeal and the overwhelming viewer response so far,” said Arre founder B. Saikumar.
The series is produced by Raghu Ram and Rajiv Laxman’s production venture, Monozygotic.
Ram added, “A.I.SHA is a special project for all of us at Monozygotic since it was our first fiction show and also the first show that Arré launched with.”
A.I.SHA (Artificial Intelligence Simulated Humanoid Assistant) is India’s AI-based digital series. A fiction thriller, the story pivots around the widely debated and chilling premise of what happens when AI (Artificial intelligence) develops feelings and consciousness.
Pre-production work for A.I.SHA season 2 is underway and is planned for launch later this year.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
