iWorld
YouTube supports 4K live streaming
MUMBAI: The next generation benchmark in television technology, 4K, is still a high-cost format, live or not. Becoming the first service to offer live video streaming at this resolution is the Google-owned video service, Youtube. Starting today, the platform is bringing 4K support to its live streams and 360-degree videos.
According to YouTube, the first demonstration of 4K live streaming on its site will be The Game Awards 2016, which airs today at EST 9pm. The video game awards show will feature a live performance of iconic hip-hop duo Run the Jewels as well as premieres of a number of video games, including Mass Effect: Andromeda and The Legend of Zelda: Breath of the Wild.
The image quality was mind-blowing on screens that support it, and in 360 degrees… the clarity could truly transport one, stated YouTube senior product manager Kurt Wilms in a blog post on Wednesday. YouTube first added support for 4K videos in 2010.
Earlier this year, the video service added support for live 360-degree video broadcasts, and VR is one of the areas that could immediately benefit from the added resolution.
Get ready for 360 concert and event streams that looked sharper, cleaner, and brighter than ever before, Wilms added.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
