iWorld
Netflix content offering includes Satnam Singh doc
MUMBAI: Satnam Singh Bhamra, first India-born basketball player to be drafted into the National Basketball Association (NBA), has received another big honour. His life has been made into a documentary.
Titled, One in a Billion, the film was released on 6 December in the US. What’s even more exciting is that the documentary has been picked by streaming juggernaut, Netflix.
The 90-minute long doc has been directed by RGTV founder Roman Gackowski and is produced by OBB Pictures CEO Michael D Ratner. Netflix has acquired streaming rights to telecast the documentary, which also features NBA commissioner Adam Silver, Dallas Mavericks owner Mark Cuban, Sacramento Kings owner Vivek Ranadive and NBA’s senior director of international basketball operations Troy Justice.
One in a Billion depicts Bhamra’s life from being born in a small, remote village of Ballo Ke in Punjab’s Barnala district to the night of 25 June 2015 when he created history when he was drafted into the NBA in New York. He was selected by Dallas Mavericks as 52 pick and presently plays as a centre for Texas Legends in the NBA development league.
Bamra’s father Balbir Singh is excited about the movie based on the life of his son and is on cloud nine.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
