iWorld
After Facebook and YouTube, now Twitter to host Live videos
MUMBAI: Twitter today announced that its users can broadcast live video directly from its apps. Powered by Periscope, live video on Twitter allows people to share and experience everything from significant moments to daily life together with an audience – all through a Tweet.
“We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter,” said Periscope CEO Kayvon Beykpour. “Twitter’s already the place where people go to see what’s happening. With this update, anyone can now broadcast what’s happening live.”
Members of the audience within a live video on Twitter can interact with the broadcaster by commenting and sending hearts to show their support. Tweets that contain live video can be Retweeted, liked, and shared anywhere that people can share a Tweet.
Anyone on Twitter can now create and Tweet live video with the latest Android and iOS updates.
Updates :
• You do not need to download Periscope to go live on Twitter with this update. You can go live straight from Twitter.
• The feature is not available to India only – this is global for everyone on iOS and Android as of today and rolling out during the next 24 hours.
• Periscope was the first to popularize live video and you’ve been able to view live video in Twitter since January. This update brings the creation and engagement aspects of live video into Twitter natively.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
