e-commerce
LeEco extends cash back offer for the second flash sale on Flipkart
MUMBAI LeEco which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the flagship value device- Le 1s, Le Eco has today announced that it will extend the cash back offer exclusively for the Axis Bank Credit and Debit cardholders onto its next flash sale as well. Consumers can avail a cash back of 10% on purchase of Le 1s, using their Axis Credit and Debit Cards. The decision was taken after the company received an overwhelming registrations of 6,05,000 on Flipkart for the 1st flash sale of Le 1s. The customers who had registered earlier (for the 1st flash sale) need not register again as the same has been taken as a rollover and can directly participate in the 2nd flash sale.
LeEco’s Le 1s Superphone is a unique combination of premium design and features seamlessly integrated with the Le Ecosystem. Sporting a full HD (1920 x 1080 pixels) display, beautifully encased in an aviation grade aluminium unibody design, the Le 1s exudes a stunning combination of ruggedness and beauty. This 5.5-inch multi-touch device has a 13-megapixel rear camera and 5-megapixel front camera enabling the user to capture all the beautiful moments in life. Powered by 2.2 GHz Octa-core MediaTek Helio X10 (ARM Cortex-A53, 64-bit) processor and 3GB of RAM, the Le 1s allows you to work and play at the same time. The Le 1s runs on Android 5.0 with eUI for an optimal user experience. The device also features world’s first mirror-surfaced fingerprint sensor, to help protect your privacy and data as well as allowing convenient and fast device unlocking.
The second flash sale is on 9 February at 12 noon and registration are open exclusively on Flipkart.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
