MAM
Cleartrip onboards a new Captain; signs up Mahendra Singh Dhoni
Mumbai: As its new brand ambassador, Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the “ClearChoice” bucket, the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.
Mahendra Singh Dhoni, fondly known as Captain Cool, epitomises the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforces its position as a trusted travel partner for a diverse user base. This aligns with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.
Cleartrip brand ambassador Mahendra Singh Dhoni, said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”
Speaking on the collaboration, Cleartrip CEO Ayyappan R. stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”
Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.
Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
