MUMBAI: The most important benefit of mobile marketing is geo-targeting or the ability to target on-the-go consumers. This aspect of it comes out in a recent...
MUMBAI: WPP’s Ogilvy has appointed Pete Smith to the post of regional innovations and creative director in Asia Pacific for its specialised healthcare division. It offers...
MUMBAI: Publicis Groupe’s research agency ZenithOptimedia has said in its latest forecast that global ad expenditure will grow 4.6 per cent to touch $525 billion in...
MUMBAI: SME e-commerce portal power2sme has said it has received Rs 100 million commitment from Inventus Capital Partners which will help it to expand in the...
MUMBAI: Singapore Telecommunications (SingTel) has secured the broadcast rights of Barclays Premier League for Singapore market for three years till 2016. These rights were acquired on...