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Power2sme receives Rs 100 mn commitment from Inventus
MUMBAI: SME e-commerce portal power2sme has said it has received Rs 100 million commitment from Inventus Capital Partners which will help it to expand in the Indian market.
Started with a seed capital of Rs 20 million, power2sme has a long term vision of empowering SMEs by helping reduce their purchase costs with the help of experienced and specialised professionals.
Parag Dhol of Inventus Capital will join the power2sme’s board.
As a buying club, power2sme aggregates the demand of hundreds of SMEs that enables the company to obtain good pricing for their procurement needs.
According to power2sme, the business model empowers SMEs by eliminating the need to engage with multitude of vendors, doorstep delivery of the goods through reputed logistics providers, flexible payment options, placing orders online 24×7 and being the single destination for SME for managing purchase requirements across multiple locations.
Power2sme Founder & CEO R. Narayan said that the company expects the company to grow its sales to Rs 10 billion in three years. The company expects to end the first year of its operations with sales of Rs 500 million.
“We are strong believers in the potential of India‘s SME market, and our objective is to expand our business with the ability to cater to SMEs across multiple sectors. The new funds will be used to expand the business and enhance the product offering. We have an aggressive outlook on growth, where we expect to end our first year with annual sales of INR 50 crore (Rs 500 million), growing to INR 1,000 crores (Rs 10 billion) over the next 3 years,” Narayan said.
Inventus Capital Partners MD Parag Dhol said, “We fully support power2sme’s vision as a trusted business partner with a mandate to make SMEs more competitive in their business. Backed by a strong leadership team and intimate understanding of the Indian B2B market, power2sme has a huge potential to grow and position itself as an enabler for SMEs. The company has delivered remarkable results in a short span of time, making SME procurement more cost-effective in India.”
“Our focus is towards working with large, established and trusted suppliers, so our customers are assured of the quality of the product that they buy from us. We provide SMEs an online platform that offers information and tools, enabling them to both improve their efficiency and reduce their procurement costs. Hence, our business allows SMEs to compete on an equal footing with large enterprises,” said Narayan.
Commenting on the deal, Mukesh Jain, Founder & CEO, Zanskar Advisors Private Limited said, “Zanskar Advisors was the exclusive financial advisor to power2sme for this transaction. The deal is a significant step forward for power2sme in their vision of empowering SMEs and we are confident that their unique business model will lead to significant business growth and expansion.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
