Kids
Zapak partners with Hari Puttar for kids games products
MUMBAI: Zapak Digital Entertainment‘s merchandising arm Zapak Games has tied up with Mirchi Movies for the upcoming children‘s film Hari Puttar.
The company has come out with three game packs on the occasion.The products have been designed keeping the themes and the characters of the film in mind. The film releases on 26 September.
One of the packs includes Zapak Hari Puttar magic mantra. This has five magic tricks that kids can enjoy including coin and ring. Another pack is called Hari Puttar Brain Twisters. This consists of five puzzle games like Dicey Number. The third pack is Hari Puttar Tricky Teaser and has games with an element of mystery like Mystery Drawer and Vanishing Hanky.
The packs are priced at Rs 149 and Rs 199. Zapak has a deal with 3000 toy and stationery stores in more than 77 cities where all the products will be made available.
Zapak Digital Entertainment CMO Arun Mehra says that the company recieved a strong ersponse to its Bhootnath packs. “Twenty five per cent of visitors to our site are kids. The packs give us a physical presence and will allow kids to touch and feel the brand. We sold over 50,000 Bhootnath packs and this has shown film companies that Zapak is a great medium to partner with to reach their audience,” elaborated Mehra.
Says Mirchi Movies COO Munish Puri, “We are pleased to bring on board a partner in Zapak Games. Their masti merchandise on Hari Puttar will be a hit among kids and adults.”
Hari Puttar – A Comedy of Terrors revolves around a young kid and his adventures and deals with it in an entertaining, humorous manner.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
