Kids
Zapak introduces new range of toys
MUMBAI: With Christmas round the corner, Zapak Games, the merchandising arm of Zapak Digital Entertainment, has announced the introduction of two new toys varients – Zubber and Aquasand.
The Zubber that moulds like dough hardens like rubber, comes in different colours and on mixing with a white coloured activator, hardens into rubber-like material.
Kids can make different shapes using the moulds in the pack like bugs, figurines, wrist bands, jewelry pieces et cetera ( different moulds come with different packs). This product is priced between Rs 299 to Rs 1499.
Aquasand is a magic sand that never gets wet. It can be used with accompanying moulds to create underwater sculptors, shapes using the squeezer bottles filled with Aquasand.
The Aquasand range comes in different SKU’s like Light up Kingdom, Theme refills, Gift box etc.
Aquasand is available for Rs 399 for basic packs and for Rs 1299 for Light up Kingdom. Other price points are Rs 999 for Theme gift box and Rs 599 for Theme Refills.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
