Sports
Women’s WC T20: Star on boards 7 brands
Mumbai : Advertisers have responded favorably to Star Sports Network, the official broadcaster of the ICC Women’s T20 World Cup 2023
Thums Up, Amway, Jindal Steel and Power, Google, HDFC Life, Kajaria, and Policy Bazaar are among the broadcaster’s marquee sponsors.
The broadcaster has signed up 19 brands for the prestigious ICC tournament. The ICC Women’s T20 World Cup 2023 will be broadcast LIVE and EXCLUSIVE on the Star Sports Network and Disney+ Hotstar from February 10-26, 2023.
Leading up to the main event, Star Sports Network has increased its focus on rallying support for the Women in Blue as they attempt to replicate the World Cup triumph of the U19 Indian team, thus making history and changing it to ‘Her Story’. To add to the excitement surrounding Indian matches, Star Sports Network will construct surround sound and broadcast all Indian matches LIVE in five languages: English, Hindi, Tamil, Telugu, and Kannada.
Women’s cricket has shown tremendous potential, and the historic World Cup victory by the India U19 team has created a halo around the sport, capturing the attention of brands and advertisers alike. Team India, led by Harmanpreet Kaur, will kick off their campaign against Pakistan on February 12th at Newlands in Cape Town (Sunday). After the India U19 team made history a few weeks ago, another Indian Women’s team will compete to bring home a World Cup trophy from South Africa.
Sports
Zee to broadcast ILT20 Season 5 from November 22
34 match Gulf league runs till 20 December, streamed on Zee5.
MUMBAI: Cricket is packing its bags for a winter getaway and this time, the desert’s calling the shots. Zee Entertainment Enterprises Limited has locked in the live broadcast of Season 5 of the DP World International League T20, setting the stage for a month-long cricket spectacle from November 22 to December 20, 2026. The six-team tournament will feature 34 matches, culminating in the final at the Dubai International Stadium. The league, already positioned as the second-most watched T20 competition globally, continues its December window shift, a move introduced in Season 4 after its earlier January-February scheduling.
That shift appears to have paid off. Season 4 drew 397 million unique viewers across television and OTT platforms, marking a 7.49 per cent increase over Season 3. The final, held on January 4, 2026, played out to a packed stadium as the Desert Vipers clinched their maiden title with a 46-run win over the MI Emirates.
Zee will air the matches across its linear television network and stream them on Zee5, while also exploring distribution via its upcoming dedicated sports channels. The broadcaster is clearly betting big on cricket to deepen engagement and expand its sports footprint.
Season 4’s on-field fireworks were matched by star power. Sam Curran walked away as Player of the Tournament and Best Batter, while Waqar Salamkheil claimed Best Bowler honours, and Muhammad Waseem emerged as the Best UAE Player. The squads also featured global names such as Andre Russell, Kieron Pollard, Moeen Ali and Sunil Narine, reinforcing the league’s international appeal.
Beyond the boundary ropes, the league is also expanding its footprint. Partnerships with the Saudi Arabia Cricket Federation and Kuwait Cricket are expected to feed into development tournaments ahead of Season 5, signalling ambitions that stretch beyond just a broadcast window.
For Zee, the message is clear, as cricket chases newer geographies and audiences, the broadcaster is determined not just to air the game but to own a bigger slice of its growing global narrative.
