Kids
Warner Bros. ups ante for release of new ‘Potter’ film
MUMBAI: Warner Bros. Pictures has opened Harry Potter and the Order of the Phoenix in 4,285 locations and over 9,000 screens in the US. As part of this opening, the film is being shown digitally on 579 screens in 325 locations, more than any Warner Bros. film to date.
With showings in many cities starting at midnight, the film also has the largest number of day-and-date international openings of any film in the franchise, with simultaneous releases in 44 markets worldwide from 11 July. This far surpasses any of the previous Harry Potter release patterns, almost doubling the 24-market release pattern of the previous record holder Harry Potter and the Prisoner of Azkaban.
In addition, Warner Bros. has generated the greatest overall number of prints for Harry Potter and the Order of the Phoenix with over 22,000 prints going to exhibitors around the world. Internationally, it is also the largest digital cinema release to date for any Warner Bros. title with over 750 screens.
On the Imax front the film is breaking industry records, going up on more Imax screens than any previous release. The film opened on 126 Imax screens worldwide – 91 of those in the US, with many featuring the final scenes of the film in Imax 3D.
In the film Harry returns for his fifth year of study at Hogwarts only to discover that much of the wizarding community has been led to believe that the story of the teenager‘s recent encounter with the evil Lord Voldemort is a lie, putting Harry‘s integrity in question. Worse, the Minister for Magic, Cornelius Fudge, has appointed a new Defense Against the Dark Arts teacher, the duplicitous Professor Dolores Umbridge.
But Professor Umbridge‘s “Ministry-approved” course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the Dark forces threatening them, so, at the prompting of his friends Hermione and Ron, Harry is convinced to take matters into his own hands.
Meeting secretly with a small group of students who name themselves “Dumbledore‘s Army,” Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
