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Warner Bros, DC Comics aim to set Super Hero world record
MUMBAI: Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE) plan to set a world record for the largest gathering of people dressed as DC Comics Super Heroes held at multiple venues around the globe within 24 hours. The DC Comics Super Hero World Record Event – to take place on 18 April, 2015 – will kick off in Queensland, Australia with a celebration at Movie World Australia theme park, and come to a commemorative close in Los Angeles, CA, USA at Hollywood and Highland.
“Warner Bros. Consumer Products is thrilled to team up with partners around the world to set the world record for the most people dressed as DC Comics Super Heroes. We invite fans of all ages to come out for this exciting family event and don their capes, cowls and masks to represent their favorite DC Comics Super Hero,” said Warner Bros. Consumer Products president Brad Globe.
At each event, fans dressed as DC Comics Super Heroes will gather to celebrate with interactive games and activities inspired by the famed world of DC Comics before formally attempting to set the world record. The DC Comics Super Hero World Record Event cities unveiled, include: Birmingham (UK), Cardiff (UK), Kaohsiung (Taiwan), Lille (France), London (UK), Los Angeles (USA), Lyon (France), Madrid (Spain), Manila (Philippines), Mexico City (Mexico), Paris (France), Queensland (Australia), Rome (Italy), Sao Paulo (Brazil) and Warrington (UK).
To participate in setting this heroic world record, DC Comics fans must dress from head-to-toe as an instantly recognized Super Hero that has been featured in a DC Comics published book, television program or film. The DC Comics Super Hero universe includes Batman, Superman, Wonder Woman, The Flash, Green Lantern, Batgirl, Supergirl, Aquaman, Cyborg, Robin, Green Arrow, and many more. Both homemade costumes as well as official costumes from licensees and official event retail partners will be considered as long as they are a full representation of the Super Hero and are as close to the original DC Comics’ Super Hero’s costume as possible.
The world record will be set once fans gather in the assigned area at each local event and stay there for a full five minutes to be counted towards the record. WBCP will be working closely with retail and licensing partners in each market to offer exclusive merchandise, promotional support and more, to bring fans this exciting global event in each participating city.
Leading up to the one-day event, WBCP and DCE, together with local sponsors and organizers, will present DC Comics’ most ardent fans with the opportunity to demonstrate their fandom by entering into various photo contests and sweepstakes, including the “Best Super Hero Post” photo contest and the “Best Super Hero Photo Bomb” contest. DC Comics enthusiasts will also be able to compare and preview their costumes with a “Costume Preview Polling” contest presented by event organizers on social media. Follow #DCWorldRecord on Facebook and Twitter for more information on the contests.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
