Kids
Walt Disney names Kevin Mayer head of Corporate Strategy Group
MUMBAI: The Walt Disney company has appointed Kevin Mayer as executive vice president of the new Corporate Strategy, Business Development and Technology Group. Mayer will lead the group which targets emerging businesses new to Disney‘s existing portfolio, manages cross-divisional issues and opportunities, and evaluates new technology and business models. |
The group will be responsible for aiding in the evaluation and take the lead in the execution of potential acquisition transactions as well. The company has also appointed Marty Yudkovitz as Corporate Strategy, Business Development and Technology Group senior vice president, reporting to Mayer. Yudkovitz will have a lead role in identifying and executing the company‘s most promising new business development opportunities. The newly constituted group will work in close collaboration with the company‘s business units, where many planning responsibilities will now reside. “The company is taking a more nimble approach to strategic and business development at the divisional level and providing greater authority, responsibility, and accountability for our business executives,” he added. Mayer, who will report to Staggs, rejoins Disney from L.E.K. Consulting LLC, where he was a partner and head of the Global Media and Entertainment practice. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
