Kids
Walt Disney Motion Pictures, MySpace partner to promote High School Musical 3
MUMBAI: To promote the theatrical release of High School Musical 3: Senior Year (HSM3) on 24 October, Walt Disney Studios Motion Pictures has teamed up with MySpace to create the ultimate HSM3 School Spirit Contest. The contest will kick off on 2 September and run till 3 November.
Designed to encourage fans to show their best school spirit, the contest will be hosted on www.myspace.com/hsm3.
Participants can earn points for their school by logging on to the film‘s official MySpace profile, completing online tasks, and voting via text message.
“HSM3 is the biggest movie in a franchise that is already a worldwide phenomenon. It‘s all about the issues you face during senior year, especially getting ready for the next chapter of your life. We thought this contest was a great way to include every high school in the country in the fun of HSM3,” said Walt Disney Studios Motion Pictures president marketing Jim Gallagher.
“Technology, entertainment and MySpace‘s community are coming together creating once-in-a-lifetime experience for High School Musical‘s passionate fans,” said MySpace president sales and marketing Jeff Berman.
The winning school will receive a senior trip that includes roundtrip coach airfare, hotel accommodations for two nights, airport and hotel transfers in the destination city, admission to the theme park, Disney gift cards to cover meals, and admission to the Disney Grad Nite event. The winning school also receives a HSM3 celebrity pep rally starring Natasha Bedingfield, the UK female pop star in the US, with special guest Menudo.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
