Kids
Walt Disney, Hk Disneyland Resort renew alliance with Visa
MUMBAI: The Walt Disney Company (Asia Pacific) and Hong Kong Disneyland have renewed their alliance with Visa.
Under the fresh contract, Visa will continue to be the “official card of Hong Kong Disneyland Resort”. Additionally, the new agreement will further extend to other businesses including Studio Entertainment (Walt Disney Pictures, Walt Disney Music Group, Disney Theatrical Productions), Disney Interactive Media Group and Disney Consumer Products.
It will also allow Visa to have the exclusive right to first negotiations on sponsorship, promotional and marketing opportunities that involve Disney-branded initiatives.
The deal will cover Asia Pacific regions (excluding Japan) and represents an extension of the original 2005 agreement. Effective immediately, the deal will be in place until 2014.
Visa will extend promotional offers at Hong Kong Disneyland Resort to its cardholders through selected card-issuing banks, including special dining and accommodation offers at Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel. It will also give away special merchandise offers at the Resort.
“The renewed corporate alliance relationship between Disney and Visa supports broad and comprehensive integrated marketing opportunities for Visa and its 600 Asia Pacific client banks and Hong Kong Disneyland, Disney‘s movies, live entertainment shows, interactive media, and consumer retail promotions,” said The Walt Disney Company senior vice president – corporate alliances Lawrence Aldridge.
“With this alliance, we are able to increase the value we bring to our client banks to help them cater to their Visa cardholders and we hope that Visa cardholders across the region will take advantage of the deals and services that have been and will be made available to them,” added Visa general manager – marketing – Asia Pacific Rajiv Kapoor.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
