Kids
Walt Disney completes acquisition of Marvel
MUMBAI: The Walt Disney Co. has completed the acquisition of Marvel Entertainment Inc. for a sum of $4.3 billion.
Shareholders of Marvel approved the acquisition, broadening Disney‘s portfolio that has been appealing strongly with girls more than with boys.
Disney is expected to explore almost all the characters of Marvel Comics but has promised that there would be no “disneyfication” of Marvel‘s properties.
There are more than 5,000 characters in the Marvel franchise. Spiderman and Iron Man will now join Mickey Mouse, Donald Duck and Hannah Montana.
The next set of Marvel films to be released are Spiderman 4, Thor, The First Avenger: Captain America and The Avengers.
Marvel‘s chief executive and 37 per cent stockholder Isaac Perlmutter will continue to oversee Marvel‘s business after the Disney acquisition.
The acquisition of the 70-year-old Marvel Entertainment is Disney‘s largest acquisition after it acquired Pixar Animations that made films like Toy Story, Finding Nemo, WALL-E and Up.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
