Kids
Wal-Mart inks ad & merchandising deal for Nick‘s Kids‘ Choice Awards
MUMBAI: Nickelodeon and Wal-Mart and Nickelodeon announced first-time advertising, promotions and merchandising partnership around Nickelodeon‘s 20th Annual Kids‘ Choice Awards airing March 31. Wal-Mart has signed on to become the first and exclusive retail sponsor for Nickelodeon‘s annual television event that celebrates top entertainment picks, as chosen by kids. The advertising and promotional agreement between Wal-Mart and Nickelodeon will be divided among several Nickelodeon platforms including Nickelodeon television, Nickelodeon Magazine and Nick online. As an associate sponsor of Nickelodeon‘s 20th Annual Kids‘ Choice Awards, Wal-Mart has launched a substantial advertising campaign on Nickelodeon this month, which runs through mid-April. |
The new spots star Wal-Mart‘s animated “spokes-elves,” Wally and Marty, and build excitement about the TV event and products in stores. Additionally, Wal-Mart will In stores, Wal-Mart will feature exclusive products and a designated Kids‘ Choice Awards display, and on-line kids can vote for their favorite DVD at http://www.nick.com/walmart . “The Kids‘ Choice Awards are one of the biggest events on kids‘ television today, and we are thrilled to be working with Wal-Mart in marking the 20th anniversary of the show as the exclusive sponsor in the retail category,” said Nickelodeon and MTVN Kids and Family Group Executive Vice President, 360 Brand Sales Jim Perry. “Wal-Mart‘s creative Among the exclusive products available in Wal-Mart stores is the new Nickelodeon Kids‘ Choice, Vol. 3 CD, by Nick Records/SONY BMG‘s Commercial Music Group, retailing for $13.88. The CD marks the third installment of the Nickelodeon Kids‘ Choice Awards music franchise. Over 18,000 kids voted on this year‘s cover design. The CD features 16 songs from today‘s most popular recording artists including Justin Timberlake, Carrie Underwood, Included with the in-store Nickelodeon‘s Kids‘ Choice Awards displays and among Wal-Mart DVD movie selections will be exclusive DVD movie 2-packs for only $9.44. These include the Nickelodeon Kids‘ Choice Awards “Winner‘s Collection” bundled with top kid movie favorites such as the Drake & Josh,Go Hollywood DVD, the first television movie event based on the top-rated tween series, and the DVD of the hit theatrical film The SpongeBob SquarePants Movie. A wide range of Nickelodeon branded toys will also be featured prominently on in-store displays. Nickelodeon‘s 20th Annual Kids‘ Choice Awards takes place on Saturday, 31 March and will honor kids‘ favorites from the worlds of film, music, sports and television in a live telecast from UCLA‘s Pauley Pavilion. Singer/actor/two-time Best Burp Nickelodeon‘s Annual Kids‘ Choice Awards is one of the network‘s highest rated events of the year. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
