Kids
Virgin Media kicks off ‘TV Takeover’ contest
MUMBAI: Virgin Media teamed up with children‘s TV presenter Zoe Salmon launching TV Takeover, a contest that gives chance to two kids to decide what the nation‘s school children will be watching this summer on Virgin Media‘s television-on-demand service. The contest ends on 14 June.
Salmon is giving one boy and one girl aged between seven and twelve years the chance to pick their favourite TV programmes to go on Virgin Media TV-on-demand this August.
“To have my favourite programmes available to watch whenever I wanted over the summer holidays would have been a dream come true for me, as I‘d often flick through the channels but not find anything I wanted to see. Virgin Media‘s ‘TV Takeover‘ is an amazing opportunity for kids in the UK to make this year‘s summer one to remember,” said Salmon.
The winners will get to choose from a range of shows available on Virgin Media‘s on demand service, including SpongeBob SquarePants from Nickelodeon, Ben 10 from Cartoon Network, and Bob the Builder and Angelina Ballerina from Nick Jr. Their hand-picked programmes will be showcased in Virgin Media‘s ‘Kids TV‘ section, to watch at any point and as many times as they like throughout the month.
Virgin Media executive director of content and acquisition Katharine Burns Rivington said, “There‘s always something for every member of the family to watch on Virgin Media TV on demand including a great range of kids‘ programmes. However we think our customers‘ children deserve something special this summer holidays, which is why we‘re giving them this fantastic opportunity to have their say on what shows should feature in our popular kids TV section.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
