Vi partners with Chennai Super Kings as official sponsor

MUMBAI: Vi just bowled a googly of a partnership because when connectivity meets CSK, even the boundary rope feels like a strong signal. Vodafone Idea (Vi) has announced a multi-year partnership with Chennai Super Kings (CSK), naming itself the Official Sponsor for the upcoming IPL season and beyond. The deal, unveiled on 6 March 2026, will see Vi’s logo feature on the leading leg of the CSK playing uniform for the next three years.

The collaboration extends across digital platforms, in-stadium touchpoints and fan experiences, including on-ground activations, exclusive meet-and-greet opportunities, official signed merchandise and match ticket access for Vi users. A key focus is grassroots development through close work with the Super Kings Academy, supporting young cricketers boys and girls aged 6 to 23 with training and growth opportunities.

Vi chief marketing officer Avneesh Khosla said, “Cricket is deeply woven into India’s social and cultural fabric, creating shared experiences that unite communities across the country. Our partnership with Chennai Super Kings represents a powerful coming together of shared values passion, performance, and resilience.”

Chennai Super Kings managing director KS Viswanathan added, “We are delighted to welcome Vi to the Super Kings family. Vi’s strong digital reach and youth connect align perfectly with our vision of building deeper engagement with fans and aspiring players alike.”

The tie-up comes as Vi looks to deepen cultural relevance and strengthen fan connections through robust connectivity, while CSK continues its legacy of nurturing talent and delivering memorable moments on and off the field.

In a league where every run counts, Vi and CSK aren’t just playing the game, they’re building the stands, the academy and the conversation that keeps cricket alive long after the stumps are drawn.