Kids
UTV expands Toons division
MUMBAI: UTV is ramping up its animation division – UTV Toons. In its endeavour to continually grow this business and provide the Indian market with quality animation, UTV has deployed multiple licenses of Autodesk 3ds Max 8 software, which is the latest offering from Autodesk. |
Designed to meet the present and future demands of increasingly complex 3D production environments, 3ds Max 8 software will allow UTV to increase the overall productivity of its animation division by 20 – 30 per cent. Over the next three months, UTV plans to expand its Toons division to house 200 animation technicians at its facility in Mumbai. Additionally, the company expects to migrate at least 80 per cent of all future projects to 3ds Max 8. Coming in close on the heels of their $10 million outsourcing partnership with US-based BKN New Media Inc., this deployment takes on added significance for UTV as it highlights the company’s commitment to the global market and growing its international profile as well. In addition to this UTV Toons is also currently executing projects such as Tripping the Rift, a popular animated sitcom in the US, Magic Cellar for the South African Broadcasting Corp., and Freej the first animation project funded by Dubai’s media city. UTV Toons animation and new media vice president Jyotirmoy Saha said, “Although we have been using 3ds Max for a while now, we felt that it was absolutely necessary for us to expand our facilities in order to service our current and future projects. We chose 3ds Max 8 in addition to offering a 30-40 per cent improvement in rendering time, as it also comes equipped with enhanced features such as advanced character development, modeling, texturing and scripting tools. This coupled with the high level consulting and domain expertise that Autodesk Media and Entertainment offers, is a compelling reason to partner with them.” “We‘re delighted that UTV Toons has selected 3ds Max 8 software. UTV has always been a quality conscious customer, keen to deliver the best to the Indian and global markets. Having begun our association with them in 2002, we have witnessed their business grow over the years and rise to an impressive leadership position. We foresee a long standing relationship with UTV and look forward to partnering with them in their long term growth plans,” Autodesk Media and Entertainment regional sales manager – animation and desktop video, South East Asia and India said Raman Madan. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
