Kids
UK kids channel CBBC enters the drama arena
MUMBAI: UK pubcaster BBC‘s kids channel CBBC is foraying into drama. It has commissioned a drama documentary from Hat Trick Productions on the July London bombings. |
CBBC controller Alison Sharman and CBBC drama head Jon East, announced that they have commissioned the one-hour drama documentary which will tell the story of the 7/7 bombings told through the eyes of children. Sharman said, “This breaks new territory for CBBC. It‘s both our first commission from Hat Trick and our first foray into drama documentary. Indeed – in terms of addressing such a sensitive issue via drama it‘s a first for any UK broadcaster. “We are delighted that Mark Redhead – Hat Trick‘s Head of Drama and the producer of such acclaimed drama-docs as Bloody Sunday and The Murder of Stephen Lawrence – will help bring this difficult but vital material to our young audience.” It is expected that the film will transmit around the first anniversary of the London bombings. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
