Kids
TVHead inks deal with Hit Entertainment to create games for preschoolers
MUMBAI: Interactive games-on-demand TV network, TVHead has inked a deal with Hit Entertainment, a provider of preschool entertainment to create games targeting the preschoolers.
The deal calls for the premier games-on-demand television network to develop the first-ever, specially designed iTV games based on the popular characters Barney, Thomas & Friends, Bob the Builder and Angelina Ballerina.
Aiming to launch in the last quarter of 2006, the California-based TVHead is developing new interactive games specifically for the preschool audience and unique to each of the London based Hit’s world-class properties, according to an official release.
Each game will offers children a range of activities; Barney will focus on music and imagination; Thomas will focus on navigation and problem solving; Bob the Builder will focus on teamwork, problem solving and spatial relationships; and Angelina Ballerina will focus on dancing, friendships and determination to make your dreams come true.
“Children the world over adore Barney, Thomas and Friends, Bob the Builder and Angelina Ballerina,” said TVHead founder and CEO Sangita Verma. “We are delighted at the opportunity of giving kids a new way to interact with these amazing properties that entertain, captivate and educate the growing preschool segment of our audience.”
“Hit Entertainment is excited to be working with TVHead to deliver age-appropriate, innovative content for their new gaming platform,” said Hit Entertainment senior VP Jamie Cygielman. “As the Barney & Friends, Thomas & Friends, Bob the Builder and Angelina Ballerina TV series all provide educational entertainment that kids love and parents trust, this new gaming platform will allow children to deepen their relationship with these characters, creating an even more engaging learning experience.”
Families will be able to play these games using the standard remote controls for their television sets, as TVHead’s proprietary technology simply plugs into existing VOD infrastructures and requires no special set-top boxes. The Hit offerings will join TVHead’s current games-on-demand lineup, which includes titles for casual and enthusiast gamers of all ages.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
