TV Today awards creative mandate to Blackpencil

MUMBAI: TV Today Network, part of the India Today group, has assigned the creative duties of its entire portfolio to Blackpencil India.

Blackpencil, the Leo Burnett group agency, will handle all the businesses of TV Today, including Aaj Tak, Headlines Today and Oye FM.

TV Today CEO Joy Chakraborty said, “With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do.”

Blackpencil India executive director Samarjit Choudhry added, “Media today has evolved a lot and with constantly changing consumer dynamics it‘s an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today group.”

Blackpencil has won the account on a retainership basis.

The agency currently handles brands like STel, DLF, JK Tyres and Attero.