Kids
TV Land ramps up on-air & off-air offerings
MUMBAI: TV Land, a division of Viacom‘s MTV Networks has announced a slate of on-and off-air efforts designed to further cater to America‘s 78 million Baby Boomers. Making the announcement, TV Land president Larry W. Jones spoke about the channel‘s commitment to super serve Boomers with upcoming originals, newly acquired programming, an expanded roster of movies on the network‘s schedule and Cause Change, TV Land‘s new pro-social effort that seeks to harness Boomers‘ desire to give back to society through philanthropy, volunteerism and citizenship, informs an official release. |
“TV Land wants to be the brand that understands and appreciates the entertainment and pro-social needs of Baby Boomers,” explains Jones. “By expanding on our reach, where Boomers comprise roughly 75 percent of our target audience, TV Land is uniquely positioned to deliver entertainment and effective pro-social messaging that speaks to the life stage and values Boomers are currently experiencing. The days of targeting younger audiences, and hoping mature consumers will follow their lead, is now officially over.” MTV Networks Entertainment Group executive vice president National Ad Sales Jeff Lucas said, “Following in the MTV Networks tradition of super serving each of its individual audiences — whether it‘s men, kids or young adults — TV Land is locked and loaded to help our marketing partners reach the largest and most affluent generation in U.S. history.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
