Kids
Rohit Shetty Picturez and Reliance Animation to launch a new animation series – ‘Little Singham’ with Discovery Communications
MUMBAI: India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is inspired by the Ajay Devgn starring superhit franchise ‘Singham’. ‘Little Singham,’ an original kid’s content series in India will be aired in 4 languages- English, Hindi, Tamil and Telugu.
Targeted at kids belonging to the age-group of 4-8 years, the intro line of ‘Little Singham’ is – ‘Police ki wardi, Sher ka Damm, Naam hai mera – Little Singham!’ The animated show will make its debut on television in April 2018 on the completely revamped Discovery Kids channel. This is probably one of the largest deals in the animation industry with the first season to go on air with 156 episodes and 5 tele features. When asked about this collaboration, Rohit Shetty said, “Singham was hugely loved by the kids and a show like this will not only take the franchise ahead but will also become a source of entertainment for the kids and audiences who love Singham so dearly.”
Reliance Entertainment, Shibasish Sarkar said “Little Singham will set a completely new benchmark for animation in India. With Rohit also mentoring the animated series, we are confident of taking the Singham franchise to newer heights.”
Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Little Singham, the original make in India super hero series is a very bold and at scale attempt by Discovery Kids. We are delighted that Rohit Shetty is personally involved in promoting Little Singham, this will help us reach out to kids across the country.”
Rohit Shetty presents in collaboration with Discovery Kids, Reliance Animation & Rohit Shetty Picturez, ‘Little Singham’ will air on television in April 2018.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
