Kids
Turner ups local content; to launch new show on Pogo
MUMBAI: Giving a further push to its local and live-action programming line up, Turner International India is gearing up to launch its new show FAQ (Frequently Asked Questions) on Pogo, come 19 July.
Positioned as a curiosity show that is based on scientific principles, FAQ will be aired every Sunday at 10.30 am. “With this, Turner Networks‘ live-action format basket will now hold ten original shows ranging across seven to eight different genres,” says Turner International India director – programming South Asia Krishna Desai.
FAQ will be hosted by a new brand face Pratik and will be further supported by co-host Crash – the dumb robot. The show will undertake various experiments to unravel many scientific tricks.
Says Desai, “Our focus is to create more and more 100 per cent Turner-owned shows that will help us possess and expand our IPR properties.”
As part of its marketing activity, Turner is conducting school contact programmes across over 20 towns to touch base with 900 schools in metros and tier II cities. “We will be establishing contacts with as many as 9 lakh through this programme. We will visit schools to receate a lab to expose the flavour of the show and conduct live experiments to help children understand what the show is all about,” Desai elaborates.
FAQ will also go online, courtesy a dedicated microsite for the show that will go live simultaneous with the launch of the new property.
“The site will hold many questions from FAQ. It will also capture clips of the show, five games developed on the character -Crash and also a number of contests,” he avers.
FAQ will also be promoted heavily on Cartoon Network and Pogo wherein at least 15-20 promos of the show will be run daily prior to launch.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
