Kids
Turner to launch Cartoon Network TOO and Boomerang+1 in UK in 2006
MUMBAI: Turner Broadcasting will launch two kids‘ channels — Cartoon Network TOO and Boomerang+1 in the UK next year in a bid to increase its penetration in the fragmented market.The channel is targeted for children aged 4 to 9 years old. |
Boomerang+1, is aimed at the whole family and includes classics such as Scooby-Doo and Tom & Jerry. Whereas, the Cartoon Network Too will showcase Yogi Bear, Wacky Races and Hong Kong Phooey from the Hanna Barbera Library, besides popular Cartoon Network‘s shows lik Dexter‘s Laboratory and The Powerpuff Girls. Turner Broadcasting System UK and Ireland senior VP and general manager Dee Forbes says: “With the largest cartoon library in the world as its basis and having invested an average of $100 million a year on new shows internationally, Cartoon Network has now reached a point in its development where it has a treasure trove of back catalogue content crying out for a channel of its own.” “The launch of Cartoon Network TOO will allow the company‘s flagship channel Cartoon Network to focus on the many new and upcoming Cartoon Network Originals and co-productions including Robotboy, Camp Lazlo, Foster‘s Home for Imaginary Friends and Hi Hi Puffy AmiYumi,” adds Cartoon Network and Cartoon Network TOO channel manager Dom Gardiner. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
