Kids
Turner partners with iScreen to distribute content on mobile
MUMBAI: Turner Broadcasting System Asia Pacific has formed a distribution and content partnership with iScreen Corporation, a mobile service provider in Taiwan, for Cartoon Network mobile services.
In a multi-year agreement, iScreen will distribute, market and promote Turner’s Cartoon Network-branded mobile services to operators, serving Taiwan mobile users via downloads and streaming.
The partnership between Turner and iScreen has already resulted in a major collaboration with Taiwan Mobile, introducing the first Chinese Cartoon Network mobile site in Taiwan. A raft of Cartoon Network mobile downloadable services, including the first Cartoon Network e-comic books in the world, will be exclusively available to Taiwan Mobile’s subscribers.
“Turner is excited about this partnership with iScreen, as it will bolster our presence in the robust Taiwan mobile market. iScreen’s expertise as a distributor as well as a content developer makes us well-positioned to combine our iconic Cartoon Network brands, such as BEN 10 and The Powerpuff Girls, to innovate and present first-in-market services that will appeal to Taiwan’s mobile consumers,” said Turner International Asia Pacific VP wireless, interactive content development and distribution Ringo Chan.
iScreen also served as the content developer for the mobile site and Cartoon Network’s first-ever content on the latest mobile innovation in the world, the e-comic platform, enabling consumers to enjoy their favorite Cartoon Network shows and characters, BEN 10 and The Powerpuff Girls, in comic format and complete with sound and vibration effect on their mobile phones.
“iScreen is pleased to partner with Turner, a key leader in branded content, and we hope to explore more collaborations in other territories. In the past few years, iScreen has been continuously developing innovative and highly- technical mobile services, winning the confidence and trust of our partners around the world. Most recently, we introduced mobile book service solutions into Taiwan from Japan. We will continue to provide such first-in-market mobile services,” said iScreen Corporation GM David Chou.
Cartoon Network’s mobile content is widely distributed in more than 15 countries and territories in the Asia Pacific region. In addition to wireless content and linear broadcast, Turner also pursues content aggregation across multiple platforms including interactive media, publishing, consumer products and promotional licensing.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
