Kids
Tricon extends kids’ offerings
MUMBAI: Tricon Films & Television, which forayed into children‘s programming with The Next Star, has extended its entertainment slate for kids and families with new acquisitions.
The new catalogue holds a teen-sketch show called The Paul Telner Project. The 10×30-minute series, produced by Let it Out Entertainment, is a fresh take on the traditional prank show. Also new to the Tricon portfolio is the festive family musical Christmas Dreams. Produced by Homer and Weiser Productions for CBC Canada, Christmas Dreams is an hour-long film embedded with fun-filled songs.
Said Tricon VP distribution and development Carrie Mudd, “We are expanding our slate for this market with some unique new shows. The Paul Telner Project is fast-paced and hugely entertaining, skewing to the older tween and teen bracket. Christmas Dreams is full of traditional winter magic and is a great co-viewing opportunity for the whole family to enjoy.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
